A new study adds weight to the belief that British men prefer the ‘girl next door’ to platinum blonde pin-ups – unless they’re out on the town.
Research just released appears to disprove what women have long believed – that men prefer blondes. A study by the University of Westminster
and recently reported by the Scandinavian Journal of Psychology
suggests that men view brunettes as being more attractive and
intelligent than blondes. Unless, of course, we’re out on the town.
Researchers sent a woman to three London nightclubs with her hair
dyed either brunette, blond or red and observed the results. They then
asked 130 men to rate pictures...